{"id":8,"date":"2025-11-12T17:23:11","date_gmt":"2025-11-12T17:23:11","guid":{"rendered":"https:\/\/actionlab.growthrowstory.com\/?p=8"},"modified":"2025-11-12T17:23:11","modified_gmt":"2025-11-12T17:23:11","slug":"disney-chien-luoc-dai-duong-xanh-cua-ga-khong-lo-giai-tri-trong-ky-nguyen-so","status":"publish","type":"post","link":"https:\/\/actionlab.growthrowstory.com\/?p=8","title":{"rendered":"Disney+: Chi\u1ebfn l\u01b0\u1ee3c “\u0110\u1ea1i d\u01b0\u01a1ng xanh” c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 gi\u1ea3i tr\u00ed trong k\u1ef7 nguy\u00ean s\u1ed1"},"content":{"rendered":"

Disney+: Chi\u1ebfn l\u01b0\u1ee3c “\u0110\u1ea1i d\u01b0\u01a1ng xanh” c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 gi\u1ea3i tr\u00ed trong k\u1ef7 nguy\u00ean s\u1ed1<\/h1>\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng streaming ng\u00e0y c\u00e0ng b\u00e3o h\u00f2a v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb Netflix, Amazon Prime Video v\u00e0 HBO Max, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Disney+ kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 b\u1ed5 sung m\u00e0 l\u00e0 m\u1ed9t c\u00fa h\u00edch chi\u1ebfn l\u01b0\u1ee3c<\/strong> \u0111\u1ecbnh h\u00ecnh l\u1ea1i cu\u1ed9c ch\u01a1i. \u0110\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng kh\u1edfi nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea c\u00f4ng ngh\u1ec7, m\u00f4 h\u00ecnh kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a Disney+ mang \u0111\u1ebfn nhi\u1ec1u b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 v\u1ec1 vi\u1ec7c t\u1eadn d\u1ee5ng t\u00e0i s\u1ea3n c\u1ed1t l\u00f5i \u0111\u1ec3 t\u1ea1o ra m\u1ed9t “\u0111\u1ea1i d\u01b0\u01a1ng xanh” ngay trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng “\u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf”.<\/p>\n

1. S\u1ee9c m\u1ea1nh c\u1ee7a N\u1ed9i dung C\u1ed1t l\u00f5i: T\u00e0i s\u1ea3n kh\u00f4ng th\u1ec3 sao ch\u00e9p<\/h2>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t c\u1ee7a Disney+ l\u00e0 kho t\u00e0ng n\u1ed9i dung kh\u1ed5ng l\u1ed3 v\u00e0 \u0111\u1ed9c quy\u1ec1n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng: Disney, Pixar, Marvel, Star Wars v\u00e0 National Geographic. \u0110\u00e2y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 b\u1ea5t k\u1ef3 startup n\u1ed9i dung n\u00e0o c\u0169ng kh\u00f3 l\u00f2ng t\u00e1i t\u1ea1o.<\/p>\n

B\u00e0i h\u1ecdc cho Startup:<\/strong> Thay v\u00ec c\u1ed1 g\u1eafng c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp tr\u00ean s\u00e2n ch\u01a1i c\u1ee7a \u0111\u1ed1i th\u1ee7, h\u00e3y x\u00e1c \u0111\u1ecbnh v\u00e0 khai th\u00e1c tri\u1ec7t \u0111\u1ec3 t\u00e0i s\u1ea3n \u0111\u1ed9c nh\u1ea5t<\/strong> (Unique Selling Proposition – USP) c\u1ee7a m\u00ecnh. \u0110\u1ed1i v\u1edbi Disney, \u0111\u00f3 l\u00e0 di s\u1ea3n v\u00e0 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 (IP).<\/p>\n

\"Bi\u1ec3u<\/p>\n

2. Chi\u1ebfn l\u01b0\u1ee3c T\u0103ng tr\u01b0\u1edfng Th\u1ea7n t\u1ed1c v\u00e0 M\u00f4 h\u00ecnh Kinh doanh Linh ho\u1ea1t<\/h2>\n

Disney+ \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ed9t m\u1ed1c 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 trong v\u00f2ng 16 th\u00e1ng, m\u1ed9t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng kinh ng\u1ea1c. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u1ef1a tr\u00ean hai tr\u1ee5 c\u1ed9t ch\u00ednh:<\/p>\n

A. \u0110\u1ecbnh gi\u00e1 H\u1ea5p d\u1eabn v\u00e0 G\u00f3i Qu\u1ea3ng c\u00e1o (Ad-Supported Tier)<\/h3>\n

Ban \u0111\u1ea7u, Disney+ \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7, t\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c “th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng” \u0111\u1ec3 nhanh ch\u00f3ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. G\u1ea7n \u0111\u00e2y, vi\u1ec7c ra m\u1eaft g\u00f3i c\u00f3 qu\u1ea3ng c\u00e1o (Disney+ Basic) cho th\u1ea5y s\u1ef1 linh ho\u1ea1t trong m\u00f4 h\u00ecnh doanh thu, m\u1ed9t xu h\u01b0\u1edbng m\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng s\u1ed1 \u0111ang \u00e1p d\u1ee5ng.<\/p>\n\n\n\n\n\n\n
M\u00f4 h\u00ecnh<\/th>\n\u0110\u1eb7c \u0111i\u1ec3m<\/th>\nL\u1ee3i \u00edch cho Disney+<\/th>\nB\u00e0i h\u1ecdc cho Startup<\/th>\n<\/tr>\n<\/thead>\n
\u0110\u0103ng k\u00fd (SVOD)<\/strong><\/td>\nTruy c\u1eadp kh\u00f4ng gi\u1edbi h\u1ea1n, kh\u00f4ng qu\u1ea3ng c\u00e1o<\/td>\nDoanh thu \u1ed5n \u0111\u1ecbnh, gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) cao<\/td>\nX\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh, d\u1ef1 \u0111o\u00e1n d\u00f2ng ti\u1ec1n<\/td>\n<\/tr>\n
Qu\u1ea3ng c\u00e1o (AVOD)<\/strong><\/td>\nGi\u00e1 th\u1ea5p h\u01a1n, c\u00f3 qu\u1ea3ng c\u00e1o<\/td>\nM\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng doanh thu t\u1eeb qu\u1ea3ng c\u00e1o<\/td>\n\u0110a d\u1ea1ng h\u00f3a ngu\u1ed3n thu, ti\u1ebfp c\u1eadn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B. T\u1eadn d\u1ee5ng C\u00f4ng ngh\u1ec7 BAMTech<\/h3>\n

V\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7, Disney+ \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng streaming m\u1ea1nh m\u1ebd c\u1ee7a Disney Streaming (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 BAMTech). BAMTech l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 streaming ti\u00ean phong, cung c\u1ea5p kh\u1ea3 n\u0103ng x\u1eed l\u00fd l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng ph\u00e1t s\u00f3ng \u1ed5n \u0111\u1ecbnh v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

G\u00f3c nh\u00ecn C\u00f4ng ngh\u1ec7:<\/strong> Vi\u1ec7c s\u1edf h\u1eefu v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 streaming n\u1ed9i b\u1ed9 (in-house technology) cho ph\u00e9p Disney+ ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u1eeb giao di\u1ec7n (UI\/UX) \u0111\u1ebfn thu\u1eadt to\u00e1n \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung. \u0110\u00e2y l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng, kh\u00e1c bi\u1ec7t so v\u1edbi vi\u1ec7c thu\u00ea ngo\u00e0i (outsourcing) n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7.<\/p>\n

3. T\u01b0\u01a1ng lai c\u1ee7a Streaming: H\u1ee3p nh\u1ea5t v\u00e0 C\u00e1 nh\u00e2n h\u00f3a<\/h2>\n

Vi\u1ec7c Disney c\u00f3 k\u1ebf ho\u1ea1ch t\u00edch h\u1ee3p ho\u00e0n to\u00e0n Hulu v\u00e0o Disney+ (d\u1ef1 ki\u1ebfn ho\u00e0n th\u00e0nh v\u00e0o n\u0103m 2026) l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i h\u1ee3p nh\u1ea5t n\u1ed9i dung quan tr\u1ecdng. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t “si\u00eau \u1ee9ng d\u1ee5ng” (super-app) n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ecdi th\u1ee9, t\u1eeb n\u1ed9i dung gia \u0111\u00ecnh \u0111\u1ebfn n\u1ed9i dung ng\u01b0\u1eddi l\u1edbn.<\/p>\n

Th\u00e1ch th\u1ee9c C\u00f4ng ngh\u1ec7:<\/strong> Vi\u1ec7c h\u1ee3p nh\u1ea5t n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t ki\u1ebfn tr\u00fac c\u00f4ng ngh\u1ec7 ph\u1ee9c t\u1ea1p \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, s\u1edf th\u00edch v\u00e0 l\u1ecbch s\u1eed xem t\u1eeb hai n\u1ec1n t\u1ea3ng kh\u00e1c nhau. C\u00e1c k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m v\u00e0 nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u c\u1ee7a Disney \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n l\u1edbn v\u1ec1 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<\/strong> tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u.<\/p>\n

<\/p>\n

4. K\u1ebft lu\u1eadn: H\u01a1n c\u1ea3 m\u1ed9t D\u1ecbch v\u1ee5 Streaming<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Disney+ kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh; \u0111\u00f3 l\u00e0 vi\u1ec7c b\u00e1n tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 di s\u1ea3n v\u0103n h\u00f3a<\/strong> th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i. \u0110\u1ed1i v\u1edbi c\u00e1c startup, Disney+ l\u00e0 minh ch\u1ee9ng cho th\u1ea5y s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00e0i s\u1ea3n n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n<\/strong> v\u00e0 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 v\u1eefng ch\u1eafc<\/strong> l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n th\u1ed1ng tr\u1ecb trong k\u1ef7 nguy\u00ean s\u1ed1. S\u1ef1 linh ho\u1ea1t trong m\u00f4 h\u00ecnh kinh doanh v\u00e0 quy\u1ebft t\u00e2m ki\u1ec3m so\u00e1t c\u00f4ng ngh\u1ec7 c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 b\u1ea5t k\u1ef3 doanh nh\u00e2n c\u00f4ng ngh\u1ec7 n\u00e0o c\u0169ng n\u00ean h\u1ecdc h\u1ecfi.<\/p>","protected":false},"excerpt":{"rendered":"

Disney+: Chi\u1ebfn l\u01b0\u1ee3c “\u0110\u1ea1i d\u01b0\u01a1ng xanh” c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 gi\u1ea3i tr\u00ed trong k\u1ef7 nguy\u00ean s\u1ed1 Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng streaming ng\u00e0y c\u00e0ng b\u00e3o h\u00f2a v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb Netflix, Amazon Prime Video v\u00e0 HBO Max, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Disney+ kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 b\u1ed5 sung m\u00e0 l\u00e0 m\u1ed9t […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/actionlab.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actionlab.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actionlab.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actionlab.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/actionlab.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8"}],"version-history":[{"count":0,"href":"https:\/\/actionlab.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/8\/revisions"}],"wp:attachment":[{"href":"https:\/\/actionlab.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actionlab.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actionlab.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}